From 'fight the power' to advertising for the power: hip-hop turns 50 : Code Switch : NPR
From 'fight the power' to advertising for the power: hip-hop turns 50 : Code Switch For hip-hop's not-official-but-kind-of-official 50th birthday, we dig into its many contradictions. From the legend of the South Bronx block party where hip-hop was born to the multi-billion-dollar global industry and tool for U.S. diplomacy it has become, America's relationship with hip-hop — and the people who make it — is complicated.

From 'fight the power' to advertising for the power: hip-hop turns 50

From 'fight the power' to advertising for the power: hip-hop turns 50

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Islen Milien for NPR
A dj plays two records that look like globes.
Islen Milien for NPR

The legend goes that on a sweaty August night in 1973, there was a block party in the South Bronx where DJs had to hack a streetlight to power their equipment. Someone picked up a mic and spontaneously started rhyming over the the breakbeat, and that's how hip-hop was born. In the five decades since that eureka — or, rather, that "yoooo" — moment, hip-hop music and culture has morphed into a multi-billion dollar industry, with billionaire artists, and global fandom. And as hip-hop evolves, its many contradictions become more obvious.

In this week's Code Switch we dig into those contradictions - how hip-hop is "fight the power" but also advertises for the power; how rappers rhyme about injustice and inequality while also toting their grind and how they've come up or will come up; and how the conditions that created hip-hop are ones of American deprivation, but American institutions have helped the genre and culture thrive all over the world.

This episode was engineered by Maggie Luthar.